To fully understand this, and the success that Preston Baker is achieving for sellers, despite less viewers per property, we need to look at how the Preston Baker way of selling works and how it attracts maximum interest in a property, using buyer psychology to get the optimum price for a seller in any given market.
Our expert valuers price properties to achieve the best price possible in any given market, and then we maximise interest in the first two weeks of your property going live with the biggest marketing campaign imaginable (Rightmove says that interest in your home is at its maximum in the first 14 days and we capitalise on this with Property Launch). We then hold a launch event when all interested parties view your property on the same day. This achieves a sense of urgency, of competition, and taps into buyer psychology that they are viewing with others, there is only one property, they want it, and offers follow.
Sell in prime selling window
When you are selling a house you do not want it on the market for a long time, you want to sell in the prime selling window (the first few weeks), as this is when you will get the optimum price in that given market, and the scarcity effect (wanting what you can’t have psychology, which Property Launch prompts to sellers’ advantage), and ego (I will get this property) all come into play. Social proof too plays a part, as you can see that others are interested, whereas there is declining social proof as time passes, and in fact you then start to wonder why a property has not sold and if no-one else is interested in it, why should I be. I don’t want it if no-one else wants it; the reverse buyer psychology to that evoked by Preston Baker Property Launch.
We sell properties using Property Launch because it’s a model we have evolved and proven to get the very best results for sellers. It works by getting the very best price possible in any given market, and that stands true in this current difficult market.
Property Launch proven to get thousands of pounds more
Property Launch is proven to get thousands of pounds more for properties than more traditional marketing methods as the marketing activity results in buyer competition where all interest in the property comes at once.
Zoopla’s lastest House Price Index report, as with other industry reports, highlights that the current housing market conditions are close to the pre-pandemic years.
While the average house price has risen £42,000 since the pandemic began, it says you could lose a third of these pandemic gains if you were to sell in today’s buyers’ market, as you would most likely have to offer buyers around a 4-5% discount off your asking price. This equates to a third of the value you gained over the pandemic, or a discount of £14,100 off the average home.
However, Preston Baker Property Launch is still achieving sellers 100% of asking price.
Thinking of moving and want the best price possible? Choose Preston Baker
If you are thinking of moving it's important to ensure you get the best outcome possible and Preston Baker Estate Agents will help you achieve this.
We will give you a free property consultation and valuation and tell you how much your property is worth. We will help and guide you through the whole moving process and can help find your onward move.
Book your free property consultation and valuation now.